Skip to content

Strategically Unconventional: Finding real success by playing a different game

BACK TO CALENDAR

Category playbooks and AI-generated best practices can reduce operational risk, but they rarely produce a competitive edge. These tools are increasingly available to everyone, which means they’re commodities, not advantages, and they often fail to reflect what makes a business’s situation genuinely unique.

Real competitive advantage comes from a different place: stepping outside the standard playbook and choosing to compete on different terms altogether. This workshop gives business leaders a systematic approach for moving past copycat strategy and building a position that’s genuinely their own.

By the end of this session, you will be able to:

  • Define Your Actual Arena: Isolate specific buyer segments worth winning while focusing on the high-friction problem your business is uniquely equipped to serve
  • Decide How You’ll Play: Learn how to establish clear strategic rules and deliberate trade-offs, making conscious decisions on what not to do so your operational model aligns with how you plan to win in your chosen arena.
  • Uncover Unconventional Value: Use grounded techniques to identify overlooked customer friction points and value drivers currently ignored by your competitors.
  • Build a Differentiated Strategic Position: Synthesize your distinct value proposition into a defensible market position that blazes a path rather than following the trail of your competition.
Date: Thursday, September 10th, 2026
Time: 12 – 1:00pm
Location: Virtual
Cost: Discounted to $0.00 thanks to our funders 
Register here

Presented by

Drew Friesen

Drew Friesen Marketing Inc.

Drew Friesen is a fractional CMO focused on providing marketing leadership for businesses in the ag and manufacturing space. With a focus on data and customer insights, Drew works to build a marketing strategy aligned with your business goals, and then works along side you to execute it with your team, leveling up your team along the way.

Over the last 3 years, Drew has worked with businesses to create $23million in marketing-generated revenue, and recouped and reallocated $150k+ of wasted ad spend.

Event Partner

Related Upcoming Events