A Practical Framework for Choosing the Right Market Entry Strategy

Name: Pivoting to International Markets and Business Culture Considerations
Start: 2026-09-15T07:00:00-05:00
End: 2026-09-15

Space is Limited!

Export Plan Template

This free template is your roadmap to identify the right markets, avoid costly mistakes, and grow beyond borders

Share this insight:

Manitoba SMEs exploring export often default to the first market-entry method they encounter without weighing it against their goals, resources, or risk tolerance.

Presented by Tamir Maharaj, this webinar gives participants a structured way to compare the major entry paths (direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI) and choose the one best suited to their business, before they commit time and capital to a market.

By the end of this session, participants will be able to:

Assess their own company’s readiness, resources, and risk appetite before selecting an entry mode.
Distinguish between direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI/investment-based entry.
Apply a basic framework to match entry mode to company size, available resources, risk tolerance, and product type.

Don’t leave market entry to chance. Register now and make informed expansion decisions.

Date: Thursday, September 17th, 2026

Time: 12 – 1:00pm

Location: Virtual

Cost: Discounted to $0.00 thanks to our funders

Presented by

Juliano Goulart

Program Manager, Virtual Trade Accelerator by Tech MB | IRAP

2x founder with one successful exit, Juliano is currently the Program Manager for the Virtual Trade Accelerator, a program delivered by NRC IRAP and Tech Manitoba, helping Canadian companies scale internationally.

Tamir Maharaj

Trade Advisor, World Trade Centre Winnipeg

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in expanding globally. With a B.A. in Economics and international startup experience gained in the Netherlands, he helps companies build successful strategies for new markets. He is passionate about creative entrepreneurship and is actively exploring how AI business strategies can be implemented to drive growth.

This webinar is part of MbTech Week 2026