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Export Planning 101: Building Your Roadmap to International Growth

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Expanding into international markets requires more than ambition. It requires a clear strategy. This webinar introduces businesses to the fundamentals of export planning and demonstrates how a well-developed export plan can serve as a roadmap for entering new markets, reducing risk, and supporting long-term international growth.

This webinar provides participants with a practical overview of the export planning process, from assessing export readiness and identifying target markets to selecting market entry strategies, managing risks, and turning ideas into an actionable plan.

By the end of this session, participants will be able to:

  • Assess their company’s export readiness and identify areas that require further preparation.
  • Understand the key components of a comprehensive export plan and why each plays an important role in international success.
  • Apply practical planning tools to begin developing an export roadmap tailored to their business goals.

Whether you’re exploring exports for the first time or looking to strengthen your international strategy, this session will provide the knowledge and confidence to take the next step.

Register now and start building your roadmap to international growth.

Note: This webinar is part of ECONx interim programming, designed to advance ECONx priorities between full conferences. Insights from this discussion will inform future policy advocacy and contribute to ongoing work on trade and investment growth under the ECONx framework.

Register here

Presented by

Milèna Audino, Associate Trade Advisor at World Trade Centre Winnipeg.

Milèna Audino

Associate Trade Advisor, World Trade Centre Winnipeg

Milèna Audino joined the World Trade Centre Winnipeg in June 2024 as the Business Information Officer. As part of her role, she makes sure clients receive accurate, current information and resources in both French and English on government programs, business start-ups, expansion, and import-export. Fluent in English, French, and Italian, Milèna offers a multicultural viewpoint to her work that enhances communication and collaboration.

Born and raised in Winnipeg, Milèna holds a Bachelor of Commerce degree with a specialization in International Business from Concordia University in Montréal. Her education and past experiences have allowed her to develop abilities in cross-cultural business practices and market analysis.

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