Trade Shows & Missions
Helping Manitoba companies turn international events into real business opportunities.
World Trade Centre Winnipeg supports Manitoba businesses participating in international trade shows, missions, and global industry events. From preparation and market research to on-site support and post-event follow-up, our advisors help ensure companies get the strongest possible return on their investment.
Through our global network and market intelligence services, we help businesses identify opportunities, connect with partners, and navigate new markets with confidence.
How We Support Your Trade Show or Mission
Before
- Trade show strategy and preparation guidance
- Market intelligence reports and customer lists
- Market opportunity assessments
- Insights on cultural best practices
- Delegation coordination for select international events
During
- On-site support when part of a Manitoba delegation organized by WTC Winnipeg
- Help identifying potential partners or buyers
- Assistance gathering market insights while abroad
After
Lead follow-up strategies and market entry guidance
Introductions to partners through the WTCA network
Support planning next steps in your target market
Our goal is simple: help Manitoba companies maximize the ROI of every trade show and international mission they attend.
FLAGSHIP EVENT
WTCA Global Business Forum
As a member of the World Trade Centers Association (WTCA), WTC Winnipeg connects Manitoba companies to a global network spanning 90+ countries.
Each year, this network gathers for the WTCA Global Business Forum (GBF) — a major international event bringing together business leaders, investors, and economic development organizations from around the world.
The forum combines high-level discussions with curated business matchmaking designed to create real international partnerships.
GBF 2026 in Philadelphia, U.S.
In April 2026, the WTCA Global Business Forum will take place in Philadelphia, one of the United States’ most dynamic business hubs.
PAST PARTICIPATION
GBF 2025 in Marseille, France
In 2025, the WTCA Global Business Forum took place in Marseille, hosted by World Trade Center Marseille-Provence under the theme Gateway to the Mediterranean. The Forum brought together more than 400 participants from over 50 countries for four days of structured matchmaking, panels, workshops, and site visits focused on global trade, investment, and innovation.
WTC Winnipeg participated alongside Manitoba partners and businesses, using the forum as a platform to promote Manitoba internationally, build new market connections, and support companies exploring opportunities in Europe, North Africa, and the Middle East.
Watch the highlight reel:
Press coverage:
Manitoba mission makes French connection
World Trade Centers Association flagship Global Business Forum viewed as ‘first big test’
What Manitoba Participants Are Saying
LOOKING AHEAD
GBF 2026 in Philadelphia, U.S.
In April 2026, the WTCA Global Business Forum comes to Philadelphia during a landmark moment — the United States’ 250th anniversary. Hosted in one of North America’s most globally connected regions, the Forum will spotlight industries shaping the future of the global economy, including life sciences, manufacturing, food and agriculture, innovation and technology, and higher education.
For Manitoba companies, GBF 2026 represents a rare opportunity to engage with global partners, investors, and trade leaders in a concentrated, high-impact setting — one place, one week, real opportunities.
