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U.S.-Ready at Speed: How Software Startups Close Gaps and Scale Faster

This webinar was recorded on February 26, 2026.
For upcoming events and webinars, please visit our calendar.

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Expanding into the U.S. market can feel overwhelming for software startups, but it doesn’t have to be.

Join us for an interactive fireside chat designed to help founders and growth leaders move faster with confidence. We’ll break down what trade readiness really means for software companies and share a simple framework to assess your readiness in minutes, not months.

You’ll learn how to identify and close the most common U.S. expansion gaps quickly, balance speed with complexity, and leverage lightweight market research to reduce risk while accelerating decision-making. We’ll also highlight practical support options—like IRAP’s Virtual Trade Accelerator from Tech Manitoba and WTC Winnipeg’s advisory services, trade training, and market intelligence —designed to help you scale faster and smarter.

What You’ll Discover:

  • How to assess U.S. trade readiness fast using a clear, practical framework
  • The four critical readiness areas: market, product, compliance, and go-to-market execution
  • Proven strategies to close gaps and build a lean export plan that actually gets used
  • When to move fast and when to slow down strategically
  • How structured supports can help you expand with fewer mistakes

Key Takeaways:

  • Trade readiness is about clarity, not complexity
  • Lean, targeted market intelligence accelerates decisions
  • A simple export plan beats a long one that gathers dust
  • Support programs can help you scale faster and smarter

 

Format: Fireside chat with interactive audience Q&A

Ideal for: Software startup founders, growth leaders, and international expansion teams

Presented by

Juliano Goulart

Program Manager, Virtual Trade Accelerator by Tech MB | IRAP

2x founder with one successful exit, Juliano is currently the Program Manager for the Virtual Trade Accelerator, a program delivered by NRC IRAP and Tech Manitoba, helping Canadian companies scale internationally.


Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor, World Trade Centre Winnipeg

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in expanding globally. With a B.A. in Economics and international startup experience gained in the Netherlands, he helps companies build successful strategies for new markets. He is passionate about creative entrepreneurship and is actively exploring how AI business strategies can be implemented to drive growth.


This webinar is part of MbTech Week 2026

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Trade Show Essentials: Do’s, Don’ts, and Smart Strategies 

This webinar was recorded on January 28, 2025.
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Trade shows are a powerful way for food and beverage businesses to showcase products, connect with buyers, generate leads, and stay ahead of industry trends. Making the most of these opportunities requires planning—from choosing the right show to effective post-show follow-up (yes, that matters!). 

Presented by WTC Winnipeg and sponsored by Food & Beverage Manitoba, this webinar will help you boost your trade show readiness and maximize your investment when attending trade shows. 

We will review: 

  • Key do’s and don’ts for food and beverage exhibitors 
  • How to decide if a trade show is the right fit for your business 
  • Practical steps to prepare for your next event 

Presented by

Yewande Olubowale, CITP/FIBP, Trade Advisor at World Trade Centre Winnipeg.

Yewande Olubowale

Trade Advisor

Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.


Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.

Event Partner

Seal the Deal: Strategic Steps to Building Global Business Partnerships

This webinar was recorded on February 5, 2026.
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Finding the right international partner can lead to new customers, technologies, and markets, but it’s crucial to know how to identify, evaluate, and invest strategically.

Join us as Jose Manuel Castellon from IB7 Consulting, will guide you through the entire partnership journey, from initial contact to closing a deal, with an emphasis on maximizing your investments in travel and trade shows.

Whether you are considering joint ventures, distributor agreements, or investment collaborations, this session will help you navigate cultural differences, mitigate risks, and execute partnerships with confidence.

In this webinar, we will cover:

  • How to Identify and Vet Potential Partners:
    Assess credibility, capacity, and alignment before committing.
  • Investment Readiness:
    Understand when to “pull the trigger” and how to maximize international travel or trade shows.
  • Maximizing Trade Missions & Events:
    Tips to generate qualified leads, build trust, and follow up effectively.
  • Executing and Closing Partnerships:
    Learn practical steps for negotiation, due diligence, and sustained collaboration.

Presented by

Jose Manuel Castellon

CEO, IB7 Consulting

Jose Manuel Castellon Alvarez is the CEO of IB7 Consulting Ltd., where he empowers Canadian SMEs to expand into North America through strategic co-branding and international partnerships. With a career spanning aerospace, electronics, and food industries, Jose brings cross-sector expertise and a proven ability to translate complex operational challenges into actionable strategies.

He holds an MBA from Audencia Business School in France, complemented by a strong background in international business and cross-cultural collaboration. His work integrates advanced logistics, branding, and market entry strategies, helping companies build credibility and thrive in competitive environments.

As a mentor and strategist, Jose champions sustainable growth and bridges cultures through business. His leadership at IB7 Consulting reflects a commitment to empowering organizations, fostering collaboration, and positioning Canadian enterprises as trusted partners in global trade.

CEO, IB7 Consulting

SR&ED Explained: Tax Credits, Eligibility & What’s New

This webinar was recorded on January 29, 2025.
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The Scientific Research and Experimental Development (SR&ED) program is one of Canada’s leading incentive programs, designed to support businesses of all sizes and sectors that conduct research and development within Canada.

Ready to learn how SR&ED can benefit your organization?

Join Andrea Legary, CEO at The Recoup Group, for an essential overview of the SR&ED program.

In this session, you’ll gain insights into:

  • SR&ED Tax Incentives: Including recent legislative changes coming into effect following Budget 2025.
  • Program Benefits: Understand the advantages SR&ED offers for your business.
  • Eligibility Basics: Learn the foundational criteria for participation.
  • Why Submit a Claim: Discover the importance and benefits of making a claim.

Andrea will also highlight the return of capital expenditures under SR&ED and explain the unique rules that apply. 

Presented by

Andrea Legary

Managing Partner of The Recoup Group

As a Professional Engineer (P.Eng) and Managing Partner at The Recoup Group, Andrea provides assistance to companies in a wide range of industries to access the Scientific Research & Experimental Development (SR&ED) tax credit to fund the advancement of their technology. Prior to working in SR&ED, Andrea worked as an Engineer, participating in several of Canada’s leading Space and Defense projects. These include the opportunity to design the thermal system for CASSIOPE, a Canadian Space Agency commissioned satellite, oversight of the production and delivery of Black Brant sounding rockets utilized by NASA, management of the engineering projects and capital budgets for the Joint Strike Fighter F-35 Program, and coordination of the procurement of structural components for the RADARSAT Constellation Mission at Magellan Aerospace.

Andrea feels strongly that investments in research are critical to global competitiveness and to creating and maintaining fulfilling career opportunities in Manitoba. In order to give back to the community she volunteers her time on several non-profit boards whose mandates align with investing in research for the economic benefit of the province. This includes serving as Chair of the Board of Directors for Research Manitoba, and as a director on West Canitest R&D (WestCaRD) and the Enterprise Machine Intelligence and Learning Initiative (EMILI).

Managing Partner of The Recoup Group

Event Partner

  • Manitoba Environmental Industries Association

    The Manitoba Environmental Industries Association (MEIA) works to advance environmental and clean technology opportunities in Manitoba through networking, education and support for its members.

    meia.mb.ca

Trade Show Optimization – Elevate Your Game!

This webinar was recorded on November 18, 2025.
For upcoming events and webinars, please visit our calendar.

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Trade shows can be a powerful way to showcase your products or services, build connections, generate leads, and stay on top of industry trends. However, making trade show participation truly worthwhile requires thoughtful planning—from choosing the right event to following up effectively after the show.

In this recorded webinar, presented by World Trade Centre Winnipeg and MEIA, you’ll gain practical guidance to help improve your trade show readiness and maximize the return on your investment when participating in trade shows.

In this recording, you’ll learn:

  • Key do’s and don’ts of trade show participation

  • When attending a trade show makes strategic sense—and when it may not

  • How to prepare effectively before, during, and after a trade show

  • Practical tips to help you get more value from your next event

Presented by

Yewande Olubowale, CITP/FIBP, Trade Advisor at World Trade Centre Winnipeg.

Yewande Olubowale

Trade Advisor

Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.


Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.

Event Partner

Tariff Challenges – Understanding the Ever-Changing Landscape

This webinar was recorded on November 25, 2025.
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Canadian businesses continue to face significant challenges as trade regulations evolve, economic pressures persist, and supply chains remain disrupted.

In this recorded webinar, GHY International’s Rhonda Galbraith and Samantha Krist share practical strategies to help businesses navigate today’s complex and unpredictable trade environment.

In this recording, you’ll gain insights on:

  • Trade compliance, including De Minimis and CUSMA requirements

  • Building financial resilience in uncertain conditions

  • Strengthening operational readiness to support long-term performance

This session is designed to provide businesses with actionable knowledge and tools to help protect operations, optimize performance, and move forward with greater confidence.

A valuable resource for Canadian companies looking to stay informed, compliant, and prepared in a rapidly changing global market.

Presented by

Rhonda Galbraith

Director of Canadian Trade Services, Global Trade Services, GHY International

Rhonda’s experience in Customs spans over 30 years as a former Senior Officer Trade Compliance Officer, in the Trade Operations Division with the Canada Border Services Agency (CBSA). She has worked as an educator to CBSA officers in Valuation, Tariff Classification, and Origin for a number of years, acquiring extensive knowledge in these areas. Rhonda is a strong advocate for trade compliance, championing comprehensive 360° reviews to ensure clients remain fully compliant.


Samantha Krist, CCS, CTCS

Client Care Manager, GHY International

Samantha has over 16 years of experience in the customs industry. For the past four years, she has found her home at GHY as a Client Care Manager. She holds the Certified Customs Specialist (CCS), Certified Trade Compliance Specialist (CTCS) designations and the Lean Yellow Belt certification, underscoring her commitment to operational excellence and continuous improvement. Her proactive approach and dedication to client success have made her a trusted partner to both clients and colleagues.

Event Partners

Supply Chain Complexity: Beyond 3PL Providers

This webinar was recorded on September 16, 2025.
For upcoming events and webinars, please visit our calendar.

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Supply chains are no longer simple, linear processes — they are complex, dynamic, and often volatile. A single disruption can derail your operations, or, when managed strategically, unlock new opportunities and improve cash flow.

In this recorded webinar, Tim Brewer and Victor Leitao from CentreCan Supply Chain Solutions Inc., explore how to transform supply chain operations from reactive and manual to strategic, automated, and resilient.

Key Topics Discussed:

  • The Evolving Supply Chain Landscape
    Shifting from basic outsourcing to fully integrated, technology-driven ecosystems.
  • Risk & Resilience Beyond the Warehouse
    Understanding complexity as a risk multiplier and implementing strategies to mitigate it.
  • Sustainable Complexities
    Embedding carbon footprint tracking and supplier ethics auditing into your network.
  • Mapping Orchestration in Action
    Live demonstration of AI-powered demand forecasting and route optimization tools that enhance end-to-end visibility

Presented by

Victor Leitao

Co-Owner & Founder | CentreCan Supply Chain Solutions Inc.

Victor is a seasoned Supply Chain professional with over 15 years of expertise in supply chain management and international trade, having held strategic positions throughout his career. His extensive experience spans global operations, delivering significant cost reductions and operational enhancements.

Notable achievements include outsourcing an entire Distribution Centre and spearheading international strategic sourcing projects in Europe, the USA, and China. Additionally, he has successfully implemented technology to enhance logistics and transportation efficiencies.

Victor holds a Bachelor’s degree in International Relations, a Diploma in Business Administration, and two professional designations: SCMP (Supply Chain Management Professional) and CITP (Certified International Trade Professional). He is a committed professional with a critical-thinking mindset, viewing challenges as opportunities for improvement.

Victor is eager to share his knowledge and coach individuals in the field, fostering growth and innovation.


Tim Brewer

Co-Owner & Founder | CentreCan Supply Chain Solutions Inc.

Tim Brewer is a highly experienced logistics and supply chain professional with over two decades of expertise in transportation, warehousing, and operations management. As the Co-Owner and Founder of CentreCan Supply Chain Solutions Inc., he specializes in optimizing supply chains, implementing industry-leading logistics strategies, and mentoring the next generation of supply chain leaders.

With a track record of leading large-scale projects, managing multi-million-dollar budgets, and driving operational efficiency, Tim has built a reputation for delivering strategic solutions that enhance business performance. His extensive experience spans trucking, rail, air, warehousing, distribution, and specialized freight, making him a trusted advisor for companies seeking to streamline their operations and improve supply chain visibility. In 2014, Tim was hired by The History Channels “Ice Road Truckers” as a Transportation Consultant during the 8th season.
Tim has held several senior leadership roles, including Director of Operations, Western Canada, Senior Director of Logistics & Warehouse, and Senior Director of Operations.

Tim has successfully led a variety of high-impact projects, notably during the Covid-19 pandemic where he designed and executed the logistical framework throughout Western Canada for time-sensitive sample collection and shipping to testing facilities in Winnipeg and Brampton. Tim worked closely with provincial governments, Transport Canada and all major airlines during the pandemic to ensure that Covid samples and Variants of Concern were shipped according to IATA standards. During this time over three million critical sample shipments with precision and compliance.

Co-Owner & Founder | CentreCan Supply Chain Solutions Inc.

Comprehensive Insurance Solutions for your Business: Life, Critical Illness & Disability 

This webinar was recorded on April 8, 2025.
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Corporate Life Insurance & Living Benefits for Canadian Businesses

Life insurance is commonly seen as a tool for individuals — covering debts, funeral expenses, and providing financial support for loved ones. But did you know that life insurance and critical illness insurance can also be purchased and used by your corporation for business continuity and tax planning purposes?

In this recorded webinar, Daniel Billinkoff of Pereux Insurance Planning Inc explores corporate-owned insurance solutions tailored specifically for Canadian businesses.

You’ll learn about:

  1. Corporate Life Insurance:

    • Overview of corporate life insurance and its importance for businesses.

    • Financial and tax benefits of owning policies in a corporation.

    • Business continuity planning and estate equalization strategies.

  2. Critical Illness Insurance:

    • What is critical illness insurance and what it covers.

    • How critical illness insurance can support business continuity and personal financial stability during recovery.

  3. Disability Insurance:

    • Understanding disability insurance and its role in protecting income.

    • Key considerations when choosing a disability insurance plan.

This resource is especially valuable for business owners and executives looking to understand how corporate life insurance, critical illness insurance, and disability insurance can serve as powerful tools for both business and family financial planning.

Presented by

Daniel Billinkoff

Daniel is an independent life insurance advisor who works with businesses of all shapes and sizes. Whether your aim is to safeguard against financial obligations, prepare for future tax responsibilities, fund a buy/sell agreement, or ensure a smooth transition of your company to the next generation, Daniel can be instrumental in reaching these business objectives.

You’ve put your heart and soul into building your business – Daniel will put the same level of expertise and effort into helping you protect it.

Unlocking Business Opportunities in the Philippines

This webinar was recorded on September 23, 2025.
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Discover the untapped potential of one of Southeast Asia’s fastest-growing economies—the Philippines. Whether you’re a seasoned entrepreneur or a Manitoba-based company looking to go global, this webinar offers a gateway to exciting new opportunities.

This recorded webinar includes guidance, strategic market analysis and practical tips to help you navigate and succeed in the Philippine business landscape.

Key Topics Covered:

  • Philippine Market Analysis: Key demographic, economic, and political insights.
  • Canada-Philippines Trade Relations: Understanding the commercial landscape.
  • Growing Sectors & Opportunities: Discover high-potential industries for your business.
  • Cultural & Social Etiquette: Master the dos and don’ts of doing business in the Philippines.
  • WTC Support: Learn how the World Trade Centre Winnipeg can fuel your expansion with tailored resources for Manitoba businesses.

Presented by

Ignacio Ledesma

Senior Trade Advisor, WTC Winnipeg

Ignacio Ledesma joined the World Trade Centre Winnipeg in November 2024, bringing over seven years of experience in international trade. Originally from Argentina, Ignacio holds a bachelor’s degree in Business Administration and a postgraduate certification in International Business. Since moving to Winnipeg in 2021, Ignacio has been leveraging his bilingual fluency in English and Spanish to help businesses connect with global markets. With a proven track record in managing imports and exports across diverse industries, he thrives on building relationships and sharing innovative ideas with entrepreneurs. Passionate about traveling, businesses, and meeting people, Ignacio is dedicated to helping Manitoba businesses navigate international opportunities with enthusiasm and expertise.

Traceability Standards from Country-of-Origin to Destination – Learn How Barcodes Can Help

This webinar was recorded on October 07, 2025.
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Explore the next generation of barcodes and traceability standards.

This recorded webinar dives into how the Consumer-Packaged Goods (CPG) sector is evolving with the introduction of 2D barcodes and growing demands for trusted data across the supply chain. From brand owners to retailers to consumers, accurate product information is more critical than ever.

Learn how enhanced traceability standards help businesses verify claims, reduce audit risks, facilitate product recalls, and strengthen consumer trust — while meeting new Country-of-Origin (COO) documentation and regulatory requirements.

Key Topics Covered:

  • Introduction of 2D barcodes in CPG
  • Enhanced data sharing and traceability standards
  • FSMA 204 regulation for U.S. exports
  • EU Digital Product Passport and compliance updates
  • Country-of-Origin (COO) requirements under CUSMA
  • Food safety, authenticity, and legal compliance
  • Real-life examples from healthcare, agriculture, and manufacturing

Presented by

Alain Picard

Advisor, Community Engagement at GS1 Canada

Alain is an Advisor with the Community Engagement team at GS1 Canada. This new division was created in early 2022 with the main objective of supporting small businesses and entrepreneurs get their products to market quickly and efficiently.

Part of his mandate is to work closely with Trade Associations and Educational Institutions alike. The goal being to support, educate and familiarize their members with GS1 Global Standards emphasizing the importance of minimizing start up and scale up hurdles along the way. As a previous business owner in Wholesale Packaging & Distribution, he truly enjoys sharing his experience and building relationships which bodes well in this role.

Advisor, Community Engagement at GS1 Canada