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Trade Show Optimization – Elevate Your Game!

This webinar was recorded on November 18, 2025.
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Trade shows can be a powerful way to showcase your products or services, build connections, generate leads, and stay on top of industry trends. However, making trade show participation truly worthwhile requires thoughtful planning—from choosing the right event to following up effectively after the show.

In this recorded webinar, presented by World Trade Centre Winnipeg and MEIA, you’ll gain practical guidance to help improve your trade show readiness and maximize the return on your investment when participating in trade shows.

In this recording, you’ll learn:

  • Key do’s and don’ts of trade show participation

  • When attending a trade show makes strategic sense—and when it may not

  • How to prepare effectively before, during, and after a trade show

  • Practical tips to help you get more value from your next event

Presented by

Yewande Olubowale, CITP/FIBP, Trade Advisor at World Trade Centre Winnipeg.

Yewande Olubowale

Trade Advisor

Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.

Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.

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