A Practical Framework for Choosing the Right Market Entry Strategy

Manitoba SMEs exploring export often default to the first market-entry method they encounter without weighing it against their goals, resources, or risk tolerance.

Presented by Tamir Maharaj, this webinar gives participants a structured way to compare the major entry paths (direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI) and choose the one best suited to their business, before they commit time and capital to a market.

By the end of this session, participants will be able to:

• Assess their own company’s readiness, resources, and risk appetite before selecting an entry mode.
• Distinguish between direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI/investment-based entry.
• Apply a basic framework to match entry mode to company size, available resources, risk tolerance, and product type.

Don’t leave market entry to chance. Register now and make informed expansion decisions.