Sign up for our Newsletter

Manitoba Takes the Global Stage at the WTCA Global Business Forum in Philadelphia

The Manitoba delegation at day 1 of the World Trade Center's Association's Global Business Forum 2026 in Philadelphia, USA.

Written By

Picture of Zoé Buissé

Zoé Buissé

Marketing and Communications Coordinator

Share this insight:

Export Plan Template

This free template is your roadmap to identify the right markets, avoid costly mistakes, and grow beyond borders

Receive Regular Updates from WTC Winnipeg

April 20, 2026, Winnipeg MB — Manitoba is stepping onto the global stage this week as a provincial delegation participates in the 56th World Trade Centers Association (WTCA) Global Business Forum (GBF), held April 19–22, 2026, in Philadelphia, USA.

Led by World Trade Centre (WTC) Winnipeg, the delegation will leverage Manitoba’s access to this global network of more than 300 World Trade Centers across over 90 countries. Taking part in this event creates opportunities for Manitoba businesses and government representatives to build partnerships, explore new markets, and strengthen Manitoba’s international presence.

Hosted by World Trade Center Greater Philadelphia, this year’s forum brings together global leaders across agriculture, energy, life sciences, manufacturing, robotics, and technology — sectors that closely align with Manitoba’s economic strengths and long-term growth priorities.

“World Trade Centre Winnipeg is proud to lead a delegation from Manitoba at this year’s WTCA Global Business Forum. This is a unique opportunity to showcase Manitoba and its businesses on the world stage, making connections through the WTCA network that will drive an increased trade activity,” said André Brin, CEO of WTC Winnipeg.

Alongside WTC Winnipeg, the Manitoba delegation includes representatives from government, industry, and key partner organizations, including:

“Attending the WTCA Global Business Forum last year in Marseille with WTC Winnipeg was a fantastic experience for both me and my business. I joined this global event to explore new markets, connect with potential international partners, and deepen my understanding of the WTCA network — and it did not disappoint," said Carla Coyle, President & CEO of C2 Custom Furnishings Inc., who is returning again this year.

Like C2 Custom Furnishings Inc., Manitoba businesses interested in expanding internationally are invited to join the next WTCA Global Business Forum, taking place in Vietnam in April 2027. World Trade Centre Winnipeg encourages companies to express their interest by clicking here.

About World Trade Centre Winnipeg

World Trade Centre Winnipeg (WTC Winnipeg) is a non-profit organization dedicated to supporting Manitoba businesses in succeeding in international markets. The organization provides trade advisory services, global market intelligence, export planning service, and professional development programs, including FITTskills courses—the first step toward achieving the Certified International Trade Professional (CITP) designation. WTC Winnipeg also inspires and connects Manitoba businesses through high-impact events that bring together industry leaders and the broader business community. Through strong local and international partnerships, WTC Winnipeg plays a key role in advancing trade, fostering economic growth, and positioning Manitoba companies for long-term global success.

For more information on the Manitoba delegation, interview opportunities, and insights from the forum, please contact:

Boutaïna Berrado
Director of Awareness and Partnerships
Reach out via WhatsApp: 1 (204) 396-1213
Email: [email protected]