Manitoba businesses looking to grow, enter new markets, or identify new customers often face the same challenge: making important business decisions without having the right information to confidently move forward.
Presented by Eric Chaput, Trade Advisor at World Trade Centre Winnipeg, this webinar introduces businesses to Market Intelligence and demonstrates how research, market data, and strategic insights can be used to replace assumptions with evidence. Participants will learn how to evaluate market opportunities, better understand customers and competitors, and use market intelligence to support confident growth and expansion decisions.
Through practical frameworks and real-world Manitoba case studies, the session will also demonstrate how WTC Winnipeg’s Market Intelligence services can help businesses turn information into actionable insights.
By the end of this session, participants will be able to:
- Understand the difference between information, market research, and actionable market intelligence.
- Use primary and secondary research to better understand markets, customers, competitors, industry trends, and trade opportunities.
- Apply TAM, SAM, and SOM concepts to better understand the realistic size of a market opportunity.
- Identify how market intelligence can support decisions related to new markets, customers, competitors, and export opportunities.
- Understand how WTC Winnipeg’s Customer Lists, Market Reports, Market Audits, and Trade Advisor support can help turn research into action.
Don’t make your next growth decision based on assumptions. Discover how tailored Market Intelligence can help you reduce uncertainty, uncover opportunities, and move forward with greater confidence.
Date: Tuesday, November 10th, 2026
Time: 12 – 1:00pm
Location: Virtual
Cost: Discounted to $0.00 thanks to our funders
