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Trade Show Essentials: Do’s, Don’ts, and Smart Strategies 

This webinar was recorded on January 28, 2025.
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Trade shows are a powerful way for food and beverage businesses to showcase products, connect with buyers, generate leads, and stay ahead of industry trends. Making the most of these opportunities requires planning—from choosing the right show to effective post-show follow-up (yes, that matters!). 

Presented by WTC Winnipeg and sponsored by Food & Beverage Manitoba, this webinar will help you boost your trade show readiness and maximize your investment when attending trade shows. 

We will review: 

  • Key do’s and don’ts for food and beverage exhibitors 
  • How to decide if a trade show is the right fit for your business 
  • Practical steps to prepare for your next event 

Presented by

Yewande Olubowale, CITP/FIBP, Trade Advisor at World Trade Centre Winnipeg.

Yewande Olubowale

Trade Advisor

Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.


Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.

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