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Scaling Across Markets with Next-Generation 2D Barcodes

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For businesses looking to grow across regional, interprovincial, or international markets, meeting product identification, regulatory, and supply chain requirements is an important part of being market-ready.

Presented by Alain Picard, this webinar explores how GS1 Global Standards and next-generation 2D barcodes are changing the way businesses identify products, share trusted information, and support traceability across the supply chain. As retailers, regulators, consumers, and other trading partners expect greater transparency, businesses can use these standards to improve data sharing, meet compliance requirements, strengthen consumer safety, and prepare for evolving global expectations.

By the end of this session, participants will be able to:

  • Understand key product identification, regulatory, and trading partner requirements when importing, exporting, or scaling into new markets

  • Prepare for Sunrise 2027 and the transition to next-generation 2D barcodes for consumer packaged goods

  • Understand how 2D barcodes can support richer product data, stronger traceability, and improved consumer safety

  • Identify export considerations related to requirements such as FSMA 204 in the U.S. and the EU Digital Product Passport

  • Explore how traceability and trusted supply chain data can support compliance, recalls, verification of product claims, and risk management across sectors

Date: Thursday, October 22nd, 2026
Time: 12 – 1 p.m. CDT
Location: Virtual
Cost: Discounted to $0.00 thanks to our funders 
Register here

Presented by

Alain Picard

GS1 Canada

Alain is an Advisor on GS1 Canada’s Community Engagement team, driving initiatives that help businesses and entrepreneurs bring products to market efficiently.

He collaborates with trade associations and small business development centers to advance adoption of GS1 Global Standards, reducing barriers to growth and scalability. Committed to fostering strategic relationships and sharing industry expertise through the likes of mentorship, Alain plays a key role in enabling business success and market readiness.

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