From Assumptions to Evidence: Why Market Research is the Single Greatest Way to De-Risk Business Growth
This is a Past Event
This event has already occurred – to attend an event similar to this in future, please view our Events Calendar
- Event Start: 2026-03-05 12:00 PM
- Event End: 2026-03-05 01:00 PM
Export Plan Template
This free template is your roadmap to identify the right markets, avoid costly mistakes, and grow beyond borders
Share this insight:
Business success hinges on meeting real consumer needs, not assumed ones.
Yet many organizations make high-stakes decisions based on internal opinions, incomplete data, or outdated market views. The result is predictable: misaligned products, ineffective messaging, wasted investment, and stalled growth.
In this presentation with Drew Friesen, we explore how market research reduces these risks and sharpens strategic decision-making. Through two first-hand case studies, we’ll examine how deeper market understanding reshapes targeting, positioning, and investment priorities — materially changing business outcomes.
Attendees will leave with a clearer view of:
- How asking the right questions leads to the right research
- Key stats and metrics that will redefine the way your team thinks about commercial success
- Practical ways to integrate research—supported by WTC Winnipeg’s Market Intelligence—into business strategy and planning
Presented by
Drew Friesen
Drew Friesen Marketing Inc.
Drew Friesen is a fractional CMO focused on providing marketing leadership for businesses in the ag and manufacturing space. With a focus on data and customer insights, Drew works to build a marketing strategy aligned with your business goals, and then works along side you to execute it with your team, leveling up your team along the way.
Over the last 3 years, Drew has worked with businesses to create $23million in marketing-generated revenue, and recouped and reallocated $150k+ of wasted ad spend.
Related Upcoming Events
Border-Ready: Navigating Canadian Export Regulations and U.S. Customs
Richardson Conference Centre
