Skip to content

Trade Consultation

Resources and Guidance for Expanding Beyond Manitoba

Navigate the complexities of trade within Canada and internationally with our trade advisory services.

Manitoba Trade Consultation
Cobra Enterprises

“Cobra is deeply grateful for the impact that the relationship with WTC Winnipeg has brought to our business and the resources that they have provided us with for both exposure within Manitoba and business development. Our executive team has been able to utilize these resources to the benefit of all our divisions.”

Shane Prevost
Shane Prevost VP, Business Development

Meet the Trade Team

  • Yewande Olubowale’s headshot

    Yewande Olubowale | Trade Advisor
    “I support Manitoba companies in growing internationally through strategic trade guidance and finding global market opportunities.”

  • Tamir Maharaj’s headshot

    Tamir Maharaj | Trade Advisor
    “I assist businesses in exploring new markets by providing valuable insights and information. By leveraging global resources such as Statista and IBISWorld, I provide a clear overview of market size, demand trends, competitor activity, and potential risks. This enables companies to make informed decisions as they embark on new international business ventures.”

  • Éric Chaput’s headshot

    Éric Chaput | Trade Advisor
    “I support entrepreneurs across Manitoba by helping businesses start and scale through market intelligence research, and international sales and marketing guidance. With a background in brand scaling and digital marketing, I help clients make confident growth decisions. I’m bilingual in French and English and passionate about supporting innovation in our province.”

  • Milena Audino’s headshot

    Milena Audino | Associate Trade Advisor
    “I help Manitoba businesses find the resources, information, and connections they need to grow and succeed. I also work with them to explore new opportunities and build a solid foundation for long term growth.”

Manitoba Business Journey

Cobra Enterprises

A booming family business is hammering out a presence in the construction industry — both in Manitoba and beyond

Market Intelligence

Make Confident Business Decisions with Tailored Market Intelligence and Global Connections

Expand to new markets with high-impact, high value market intelligence designed for Manitoba businesses and made actionable through WTC Winnipeg’s global network.

Manitoba Market Research Services

What Makes Our Market Intelligence Right for You?

WTC Winnipeg’s Market Intelligence Service helps Manitoba SMEs validate opportunities locally and globally, find leads, and track competitors by delivering actionable, customized insights, backed by access to global networks and local expertise. All at a great value, with the support you need to turn insight into impact.

  • Gain access to global databases and trade networks through WTC’s international connections, with insights tailored to the Manitoba business landscape.

  • A high-value, publicly subsidized service that saves you time, reduces risk, and supports your growth.

  • Access data that drives real decisions—and implement them with the support of WTCW’s global network.

Turn Research Into Results

Designed to support SMEs at every stage of growth, our Customer Lists, Market Reports, and Market Audits provide targeted insights to help you find customers, validate opportunities, track competitors, and reduce risk.

When you’re ready to act, we can support with:

Targeted Lead Generation

Customer acquisition is one of the biggest challenges for SMEs. WTC Winnipeg offers highly customized customer lists to help businesses efficiently identify and connect with potential customers or partners.

  • Targeted Lead Generation: Tailored lists based on industry, market, and business goals.
  • High-Quality Data: Verified customer contacts, including email, LinkedIn, and socials.
  • Customizable Criteria: Filter by location, size, sector for precision targeting.

Data-Driven Insights

Understanding each company’s unique market landscape is essential to drive growth and investment for Manitoba SMEs. WTC Winnipeg provides customized market research reports to support strategic decision-making.

  • Market Analysis: Market size, trends, and opportunities tailored to product or industry.
  • Market Metrics: Market research and analysis, example: TAM, SAM, and SOM.
  • Competitor Intelligence: Detailed competitor and industry analyses to refine strategy.

Competitive Advantage

For Manitoba SMEs with limited resources, staying on top of evolving market changes is time-consuming. WTC Winnipeg delivers a living dataset to help businesses monitor their market and adjust strategies proactively.

  • Competitor Analysis: Insights into strengths, weaknesses, and market positioning.
  • Market Evaluation Tools: Assessing trends and opportunities for differentiation.
  • Strategic Recommendations: Actionable insights to strengthen your market position.

With emerging AI tools enhancing the established market research capabilities of our advisor team, WTC Winnipeg is committed to providing best-in-class support for Manitoba SMEs. As Manitoba SMES face new challenges in international trade, WTC Winnipeg’s expanded Business Intelligence services support businesses with the tools to navigate changing markets, seize opportunities, and drive sustainable growth.

Data is only valuable if you know how to use it. Our Trade Advisor team works alongside Manitoba SMEs not only during the research process but also afterward, helping interpret insights and translate them into practical business decisions.

  • Advisor Guidance: Ongoing support to make sense of complex data and apply it effectively.
  • Connections that Count: Access to the right people, networks, and resources locally and globally.

Our Market Intelligence Services By The Numbers (2024-25)

In just the last year, our Market Intelligence services have helped Manitoba SMEs save time, reduce costs, and grow with confidence — here’s the impact in numbers.

  • 1,276 Market Research Reports Delivered
  • 205 Manitoba Businesses Supported
  • 1,014 Hours Saved for Clients

Ready to Grow With Confidence?

Book a consultation with a Trade Advisor to understand how Market Intelligence can help grow your business.

Book a Consultation With a Trade Advisor

Grants & Funding

Unlock Financial Resources

Fundica is a tool that helps businesses to discover available grants and funding sources

  • Receive tailored guidance on navigating available funding options, specific to your Manitoba-based business
  • Provided at no cost by WTC Winnipeg, Fundica empowers you to start exploring financial opportunities immediately

“The website Fundica, hosted by the World Trade Centre Winnipeg, serves as a comprehensive resource for small business owners seeking financial support. It offers information on grants, tax credits, and loans tailored to small businesses. Fundica provides a streamlined platform that helps users identify funding opportunities relevant to their business needs and guides them through eligibility and application processes. Additionally, it appears user-friendly, allowing small business owners to efficiently navigate and explore various funding options to aid their growth and sustainability. Very recommended.”

Roman Semak Owner, HB Construction Inc.

Discover New Funding Sources

Fundica connects your business to a diverse array of funding options, including grants, tax credits, loans, loan guarantees, equity investments, and access to accelerators and incubators.

For Businesses at all Stages

Whether you’re launching a new venture or looking to scale an established business, Fundica offers financial opportunities suited to every stage of your business journey

Targeted Information for Your Business

Unlike search engines, Fundica provides a customized experience by taking your unique business into account. This targeted approach ensures that the funding recommendations you receive are highly relevant, increasing your chances of securing the support you need.

Frequently Asked Questions

Fundica – brought to you by World Trade Centre Winnipeg is the best way to find grants and funding. Through its proprietary search tool and intelligent filtering, Fundica – brought to you by World Trade Centre Winnipeg helps entrepreneurs find grants, tax credits, and loan guarantees while increasing visibility for funders.

Grants. Grants include government and private sector non-repayable financial contributions to support specific objectives – including wage subsidies, job creation funding, and other non-repayable contributions. Grants are generally provided before or during the investment period.

Tax Credits. Tax credits are government refunds and tax reductions/credits to encourage certain investments. Tax credits are generally provided following the investment period.

Loans. Loans include government and private sector repayable contributions. Government loans may have more relaxed conditions/guarantees and lower interest rates. Loans are provided prior to the investment period.

Loan Guarantees. Loan guarantees are government support for a loan by guaranteeing or “insuring” the loan or a portion of it in the event of default by the entrepreneur. Loan guarantees are provided prior to being accepted for a loan.

Equity. The equity category in our system includes all private sector investment for a share of the ownership or long term profits in the corporation. This includes direct purchasing of shares, but could also include a variety of more complex investment instruments (including royalties, profit sharing, options, and other instruments) that are not straight loans. Equity investment may come at any time in the investment period.

Accelerators and Incubators. Accelerators and incubators are business support organizations that offer structured entrepreneurship support programs that include one or many of: coaching or mentoring services, training, networking, and professional support. They can range from a month to a year and can include a Demo Day or pitch competition event at the end of the program. These programs are typically intended for startups, with incubators being focused towards very early-stage startups in the ideation stage, and accelerators being more appropriate for pre-seed companies with an MVP and initial revenue or seed-stage businesses that are aiming to get the next level with structured support.

Any business in Canada that is incorporated or planning to incorporate can sign up for Fundica – brought to you by World Trade Centre Winnipeg; this includes startups as well as medium and large-sized corporations in all industries.

Using our unique search system, we intelligently filter and identify grants, tax credits, and loan guarantees for specific corporations based on their location (i.e., postal code) and twenty other criteria. We only include programs with available funding that fits within the selected criteria.

Fundica – brought to you by World Trade Centre Winnipeg is kept up to date by our funders, who add and modify their programs, our dedicated funding research team, and our patent-pending, semi-automated crawling, tracking, and updating system.

Fundica – brought to you by World Trade Centre Winnipeg uses both primary and secondary filters to optimize your search results:

  • The company profile you make when you create your account acts as the primary filters, determining which funding programs are displayed when you first log in.
  • The filtering options located on the upper right-hand side of your search results are your secondary filters. These filters are tailored to any business activity or project you may be conducting and for which funding may be available.

  • Year of creation: Many funding opportunities and support programs exist for early-stage businesses and startups, such as microgrants, incubators and accelerators. However, most government funding and some commercial financing requires businesses to be incorporated in order to be eligible.
  • Year of incorporation: Once a business becomes incorporated, they become eligible for more government grants, loans, loan guarantees, and tax credits, as well as any many other sources of financing. Certain programs also use the age of the business as condition for eligibility. In that case, the date of incorporation is almost always used instead of the date of creation.

  • Entrepreneurs can simply create an account and go. No account confirmation required.

Please submit your suggestion to [email protected]. The Fundica product team regularly reviews all ideas so keep them coming!