The presentation will identify the key readiness factors that Canadian firms should be aware of as they tackle international markets and delve into the many ways that business culture impacts business globally. The thrust of the presentation will be to provide practical insight and examples of how culture impacts the full range of business elements including relationship building, marketing, negotiating, contracting, human resources, business ethics etc.

The discussion will also delve into how culture intersects with the evolving digital applications, e-commerce platforms etc. that are becoming a big part of international trade. Finally, recommended steps to effectively prepare to navigate business culture in international markets are outlined and emphasized.

Key learning from this webinar include:

• The key readiness factors that all Canadian firms should consider before delving into international markets.
• Insight into the impact of culture in today’s evolving global business environment
• Why you must go deeper than considering national cultural characteristics and stereotypes.
• Practical examples of cultural characteristics in China, India and Mexico and how they can affect business for Canadian firms.
• Culture and how it intersects with digital trade
• How to sensitize and prepare yourself for cultural factors in international markets.

Date: Tuesday, September 15th, 2026
Time: 12 – 1:00pm
Location: Virtual
Cost: Discounted to $0.00 thanks to our funders

Manitoba SMEs exploring export often default to the first market-entry method they encounter without weighing it against their goals, resources, or risk tolerance.

Presented by Tamir Maharaj, this webinar gives participants a structured way to compare the major entry paths (direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI) and choose the one best suited to their business, before they commit time and capital to a market.

By the end of this session, participants will be able to:

• Assess their own company’s readiness, resources, and risk appetite before selecting an entry mode.
• Distinguish between direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI/investment-based entry.
• Apply a basic framework to match entry mode to company size, available resources, risk tolerance, and product type.

Don’t leave market entry to chance. Register now and make informed expansion decisions.