If you’re like many small or medium‑sized exporters, you may feel overwhelmed by the prospect of researching new markets. Paid reports are expensive, and investing in the wrong market can set you back months. That’s why it’s crucial to make full use of the no‑cost resources at your disposal.
The International Trade Centre’s Global Trade Helpdesk is an excellent first step, a digital one-stop shop designed to make international market research easier for businesses. The platform brings together data from the ITC, WTO, and UNCTAD to provide free, consolidated access to trade flows, tariffs, taxes, rules of origin, and market access requirements across over 190 economies.
You can also explore product-specific demand trends, compare export potential across destinations, and review import procedures and standards that may affect your product. By using the Helpdesk, exporters can quickly narrow down where their products are most competitive, understand key regulations before committing resources, and build an evidence-based shortlist of viable markets.
Once you’ve identified those high-potential markets, complement your findings with IBISWorld’s paid industry reports to gain a more detailed and forward-looking view. IBISWorld provides in-depth analyses of industry performance, supply-chain structures, competitive dynamics, and trade exposure.
Many reports include an International Trade section outlining current export and import drivers, major destination markets, and risk factors that influence success abroad. This information can help you validate market assumptions, estimate growth potential, and identify areas that may require adaptation or investment before entry.
While IBISWorld subscriptions can be costly, the World Trade Centre Winnipeg offers Manitoba businesses complimentary access to these premium data sources through our in-house market intelligence services. Our trade advisors can not only help you retrieve the right reports but also interpret the data for your export plan.
Make Data Work for Your Business
Book a trade consultation to learn how we can help you access IBISWorld and other data sources to save time, cut research costs, and make confident, data-driven export decisions.
