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A Practical Framework for Choosing the Right Market Entry Strategy

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Manitoba SMEs exploring export often default to the first market-entry method they encounter without weighing it against their goals, resources, or risk tolerance.

Presented by Tamir Maharaj, this webinar gives participants a structured way to compare the major entry paths (direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI) and choose the one best suited to their business, before they commit time and capital to a market.

By the end of this session, participants will be able to:

  • Assess their own company’s readiness, resources, and risk appetite before selecting an entry mode.
  • Distinguish between direct exporting, indirect exporting, e-commerce, licensing, partnerships, and FDI/investment-based entry.
  • Apply a basic framework to match entry mode to company size, available resources, risk tolerance, and product type.

Don’t leave market entry to chance. Register now and make informed expansion decisions.

Date: Thursday, September 17th, 2026
Time: 12 – 1:00pm
Location: Virtual
Cost: Discounted to $0.00 thanks to our funders
 
Register here

Presented by

Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor, World Trade Centre Winnipeg

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in expanding globally. With a B.A. in Economics and international startup experience gained in the Netherlands, he helps companies build successful strategies for new markets. He is passionate about creative entrepreneurship and is actively exploring how AI business strategies can be implemented to drive growth.

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Trade Show Essentials: Do’s, Don’ts, and Smart Strategies 

This webinar was recorded on January 28, 2025.
For upcoming events and webinars, please visit our calendar.

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Trade shows are a powerful way for food and beverage businesses to showcase products, connect with buyers, generate leads, and stay ahead of industry trends. Making the most of these opportunities requires planning—from choosing the right show to effective post-show follow-up (yes, that matters!). 

Presented by WTC Winnipeg and sponsored by Food & Beverage Manitoba, this webinar will help you boost your trade show readiness and maximize your investment when attending trade shows. 

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  • Practical steps to prepare for your next event 

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Yewande Olubowale, CITP/FIBP, Trade Advisor at World Trade Centre Winnipeg.

Yewande Olubowale

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Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.

Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.

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This webinar was recorded on November 18, 2025.
For upcoming events and webinars, please visit our calendar.

BACK TO LIBRARY

Trade shows can be a powerful way to showcase your products or services, build connections, generate leads, and stay on top of industry trends. However, making trade show participation truly worthwhile requires thoughtful planning—from choosing the right event to following up effectively after the show.

In this recorded webinar, presented by World Trade Centre Winnipeg and MEIA, you’ll gain practical guidance to help improve your trade show readiness and maximize the return on your investment when participating in trade shows.

In this recording, you’ll learn:

  • Key do’s and don’ts of trade show participation

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  • Practical tips to help you get more value from your next event

Presented by

Yewande Olubowale, CITP/FIBP, Trade Advisor at World Trade Centre Winnipeg.

Yewande Olubowale

Trade Advisor

Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.

Tamir Maharaj, Trade Advisor at World Trade Centre Winnipeg.

Tamir Maharaj

Trade Advisor

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.

Event Partner

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