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Seal the Deal: Strategic Steps to Building Global Business Partnerships

This webinar was recorded on February 5, 2026.
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Finding the right international partner can lead to new customers, technologies, and markets, but it’s crucial to know how to identify, evaluate, and invest strategically.

Join us as Jose Manuel Castellon from IB7 Consulting, will guide you through the entire partnership journey, from initial contact to closing a deal, with an emphasis on maximizing your investments in travel and trade shows.

Whether you are considering joint ventures, distributor agreements, or investment collaborations, this session will help you navigate cultural differences, mitigate risks, and execute partnerships with confidence.

In this webinar, we will cover:

  • How to Identify and Vet Potential Partners:
    Assess credibility, capacity, and alignment before committing.
  • Investment Readiness:
    Understand when to “pull the trigger” and how to maximize international travel or trade shows.
  • Maximizing Trade Missions & Events:
    Tips to generate qualified leads, build trust, and follow up effectively.
  • Executing and Closing Partnerships:
    Learn practical steps for negotiation, due diligence, and sustained collaboration.

Presented by

Jose Manuel Castellon

CEO, IB7 Consulting

Jose Manuel Castellon Alvarez is the CEO of IB7 Consulting Ltd., where he empowers Canadian SMEs to expand into North America through strategic co-branding and international partnerships. With a career spanning aerospace, electronics, and food industries, Jose brings cross-sector expertise and a proven ability to translate complex operational challenges into actionable strategies.

He holds an MBA from Audencia Business School in France, complemented by a strong background in international business and cross-cultural collaboration. His work integrates advanced logistics, branding, and market entry strategies, helping companies build credibility and thrive in competitive environments.

As a mentor and strategist, Jose champions sustainable growth and bridges cultures through business. His leadership at IB7 Consulting reflects a commitment to empowering organizations, fostering collaboration, and positioning Canadian enterprises as trusted partners in global trade.

CEO, IB7 Consulting

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