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FITTskills: International Market Entry Strategies

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Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy and implementing it efficiently.

As part of FITTskills for Manitoba Powered by World Trade Centre Winnipeg, the International Market Entry Strategies course examines what individuals in organizations need to know and do to ensure the success of new international ventures. You will learn how to research market entry options, analyze them, and then select the most effective strategy for your needs. With this knowledge in hand, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.
Course Modules

Maximize your odds of success and reduce any risks as you move into a new market by improving your strategic planning process.

What You’ll Learn
  • Choose the most advantageous market entry strategy based on research and analysis of options and potential barriers
  • Develop an international business plan that details key business strategies with metrics to monitor success
  • Excel in new markets by establishing and managing strategic global business alliances through use of research, evaluation, negotiation and continued communication
  • Establish and maintain productive business relationships using knowledge of cultural factors in target markets
  • Maximize profit and ensure efficient distribution and control by managing direct and indirect exports
Download the syllabus
Session Dates

Four virtual sessions, each from 2:00 pm – 6:00 pm

  • Session 1 – Thursday, January 22
  • Session 2 – Thursday, January 29
  • Session 3 – Thursday, February 5
  • Session 4 – Thursday, February 12
Course Tuition

CAD $600.00 + GST

If you wish to have your organization invoiced for the enrollment fee, please contact Melanie at [email protected] to arrange enrollment and invoicing.

Please note that no refunds will be offered once access to the program materials have been sent to the participant.

Enroll Now

Registration closes on January 18th, 2026 at 11:59pm

Meet the Instructor

José M Lopez Bueno, PhD

For more than 20 years, José has held various marketing management positions in the financing, consulting, insurance, aerospace, and heavy vehicle industries, overseeing several markets in Canada, the US, and the European Union. José holds a Ph.D. in International Economics and an M.S. in Advertising Management. Over the last 15 years, he has lectured at several universities in Canada, Germany, and Spain. He is a full-time Instructor at RRC Polytech.

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