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Traceability Standards from Country-of-Origin to Destination – Learn How Barcodes Can Help

This webinar was recorded on October 07, 2025.
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Explore the next generation of barcodes and traceability standards.

This recorded webinar dives into how the Consumer-Packaged Goods (CPG) sector is evolving with the introduction of 2D barcodes and growing demands for trusted data across the supply chain. From brand owners to retailers to consumers, accurate product information is more critical than ever.

Learn how enhanced traceability standards help businesses verify claims, reduce audit risks, facilitate product recalls, and strengthen consumer trust — while meeting new Country-of-Origin (COO) documentation and regulatory requirements.

Key Topics Covered:

  • Introduction of 2D barcodes in CPG
  • Enhanced data sharing and traceability standards
  • FSMA 204 regulation for U.S. exports
  • EU Digital Product Passport and compliance updates
  • Country-of-Origin (COO) requirements under CUSMA
  • Food safety, authenticity, and legal compliance
  • Real-life examples from healthcare, agriculture, and manufacturing

Presented by

Alain Picard

Advisor, Community Engagement at GS1 Canada

Alain is an Advisor with the Community Engagement team at GS1 Canada. This new division was created in early 2022 with the main objective of supporting small businesses and entrepreneurs get their products to market quickly and efficiently.

Part of his mandate is to work closely with Trade Associations and Educational Institutions alike. The goal being to support, educate and familiarize their members with GS1 Global Standards emphasizing the importance of minimizing start up and scale up hurdles along the way. As a previous business owner in Wholesale Packaging & Distribution, he truly enjoys sharing his experience and building relationships which bodes well in this role.

Advisor, Community Engagement at GS1 Canada

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Event Recording Coming Soon!

You see barcodes on everything from a package of gum to a heart monitor in the hospital—but do you know what it takes to ensure your barcode is ready for the market, both locally and internationally? Barcodes are more than just product labels—they’re the key to expanding your business and selling your products worldwide.

Join us to learn how mastering the basics of barcodes can help you grow your business across various channels and work with multiple trading partners when you’re ready. GS1 Canada’s globally recognized barcode standards will help you unlock new opportunities, ensuring your product is not only market-ready but also compliant with global regulatory requirements

In this webinar, you will learn:

  • What is a GS1 GTIN/barcode

  • Why a barcode and quality product data are so important

  • How to ensure your product is ready for the market

  • What regulatory compliance is essential when exporting

  • Key industry managed solutions to consider for scaling your business

Presented by GS1 Canada, this session will provide the tools and knowledge you need to streamline your operations and take your products global. Don’t miss this chance to make your business more efficient, compliant, and scalable!

Presented by

Alain Picard

GS1 Canada

Alain is an Advisor with the Community Engagement team at GS1 Canada. This new division was created in early 2022 with the main objective of supporting small businesses and entrepreneurs get their products to market quickly and efficiently.

Part of his mandate is to work closely with Trade Associations and Educational Institutions alike. The goal being to support, educate and familiarize their members with GS1 Global Standards emphasizing the importance of minimizing start up and scale up hurdles along the way. As a previous business owner in Wholesale Packaging & Distribution, he truly enjoys sharing his experience and building relationships which bodes well in this role.

GS1 Canada

Event Partner

  • GS1 Canada

    GS1 is a trusted strategic partner that inspires, leads and enables best-in-class supply chain. Their standards improve the efficiency, safety, security, sustainability, and visibility of value chains across physical and digital channels in over 25 sectors. GS1 has been partnering with industry, globally, for more than 50 years; GS1 barcodes are scanned 10 billion times a day and GS1 standards are the most widely used system of standards in the world. GS1 Canada is one of 116 GS1 Member Organizations around the world.

    gs1ca.org

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