EPP – Market Validation
This section covers market intelligence gathering and macro economic trends analysis. The company should be able to evaluate whether their chosen market is feasible or make the decision to change their approach.
Topics
Classification of your product/services
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Free Trade Agreements (FTA) and Tariffs
This section covers market intelligence gathering and macro economic trends analysis. The company should be able to evaluate whether their chosen market is feasible or make the decision to change their approach.
Canadian/provincial export data
This section incorporates secondary market research on the micro economic scale to explore market wants and needs.
Market import data
This section covers the necessity of any product or service adaptation and certification processes needed to access the target market based on industry. This section will also elaborate on information from the previous module on any customer or consumer preferences.
Resources
Export Development Canada (EDC)
AskEDC: Doing Business in Australia (Webinar)
How to build a winning export strategy (Webinar)
Export Navigator
Exporting Your Services (Course)
Preparing to Export Agrifoods (Course)
Forum for International Trade Training (FITT)
Implementation of Market Entry Strategies Online Workshop (Workshop)
Product Development Workshop (Workshop)
Service Development Online Workshop (Workshop)
Situational Analysis Online Workshop (Workshop)
Selecting a Market Entry Strategy (Webinar)
Global Affairs Canada (GAC)
Global Edge
Country Comparator Free Market Comparison Tool (Calculator)
Developing a Marketing Plan (Webinar)
Doing Business In – Country Specifics (Webinar)
Trade Commissioner Service (TCS)
Spotlight on Free Trade (Guide)
Spotlight on Market Research (Guide)
Assess Your Export Potential (Portal)
Canada & Foreign market reports (Portal)
Develop your Export Plan (Tool)
Virtual Trade Commissioner (Tool)
University of Virginia
Business Growth Strategy (Course)
Wharton Business School
Sections
No matter the stage or state of your business, you’ve got questions.